Am reading an interesting book by this title. In many senses it is nothing we don’t know or do but someone simply beat us to the punch when it comes to writing it up. I would be interested in any stories / experiences you have in exploring this space within companies. The power of the narrative will grow significantly into the future. It will impact leadership, sales, marketing, staff development - including attraction and retention. I would be keen to hear what other think / believe regarding this subject. I think we need a seperate category for ‘Storytelling’ for blogging!