Will the real “connection economy” please stand up …

A recent discussion has led me to question … what is the “connection economy”? We all use the phrase and I’m just wondering - are we all on the same page?
I found a article which said the following about the “connection economy” : it also encompasses the increased connectivity being embedded into products, into business and economic relationships between companies, and into the informal and social connections between people. (www.open-mag.com - The Connection Economy by Geoff Cohen.)
Connection Economy
When I think of “connection economy” the following springs to mind:

* People
* No geographical boundaries/impediments
* Technology
* Communication
* Networks (as in people networking)
* Business/Financial/Wealth Creation.

The word “economy” doesn’t necessary have to be limited to it’s “financial” sense (see www.dictionary.com for a wide array of definitions) - but if we cast the net wider where do we draw the line? Or is there actually any need for a “line” at all?

So - what does the “connection economy” mean to you?

2 Responses to “Will the real “connection economy” please stand up …”


  1. 1 Mike

    Value through relationships. Substitute for value that which you deem valuable. Wealth, information, success…

  2. 2 Keith

    Always enjoy nreading these type of stories…mainly because it is not me! Seriously though, amazing just how many times companies simply don’t get the connection economy. I had a (another) run in with barclays over my credit card this week…third time I have tried to get them to post my statements to the correct address. Amazing!

Leave a Reply