“As the size, scope and influence of weblogs continue to proliferate, business managers are faced with an increasingly important question: how to make your voice heard above the crowd?”

So says CNN’s “The Rise and Rise of Corporate Blogs“. The article doesn’t say anything new - it’s an overview of what blogs are, what blogs can do for companies, who should blog and finally gives some insight into CEO blogs.

They also cite and provide a link to the Intelliseek / Edelman (BlogPulse) study (PDF), which is well worth a read if you have the time.

Technorati : BlogPulse, CNN, Intelliseek, TomorrowConnecting, blogging, business
Del.icio.us : BlogPulse, CNN, Intelliseek, TomorrowConnecting, blogging, business