Sometimes a product name, a slogan or an advertising campaign becomes lodged in societal consciousness, and embedded in our language forever. To generations of young people, such key phrases can instantly bring back memories of childhood and another time. I was recently listening to a radio phone in show in South Africa, and being reminded of “it’s not inside, it’s on top” and Panasonic’s “quest for zero defect”. You can do a fun test on your memories here. And there is a great list (that you can add to, of course) at Wikipedia.

Anyway, this is a short post to say that Nike’s “Just Do It” is 20 years old. Nice one!