
Marketers have long identified that Baby Boomers are attracted to products endorsed by celebrities. Louis Vuitton the French fashion design house has outdone itself with their current “where will life take you” marketing campaign. The list of celebrities is impressive with no less than Stefi Graf & Andre Agasi, Mikhail Gorbechev, Catherine Denevue and Rolling Stone’s guitarist Keith Richards all fronting the face of the campaign! “Countless Emotions…countless journeys” Louis Vuitton also tugs on the emotional heart strings of Boomers living life to the fullest and there is even a hint of nostalgia as all the celebrities are of yesteryear. Great campaign…if you are a boomer! Not sure how many Generation Xers this ad campaign will appeal to but I can’t imagine many and yet I’m sure that as Generation X approaches the heights of their careers (the oldest of the Gen Xers are nearly forty) they would form a large proportion of LV’s target audience.
Have a look at the campaigns micro site by following this link to the Louis Vuitton
site and then click on the LV core values film
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Continue reading ‘Baby Boomer marketing campaign on steroids’
It’s 40 years later! Prepare yourself for a year (or at least a few weeks) of breathless nostalgia as the Baby Boomers put on their misty eyes and remember back to one of their most defining years as young people (and just when you think it’s over, the 30 year reunion of the “summer of ‘69″ will be upon us next year).
We have just been informed that
Regular readers of this blog may have noticed the stand still in postings over the last month. This is largely (but not entirely) due to my not having Internet access at my home office. This is entirely due to South Africa’s telecomms provider,
I’m currently sitting on the tarmac of Durban’s Airport, on a 1Time flight having already taken off, circled and landed back where we started. Technical problem with a transponder they tell us? Whatever.
Well, today, I am impressed. Well, on verge of being impressed anyway. I don’t know how the guys at
I received this by e-mail the other day, and have no idea who the author of the story is. Thanks to Warren though for sending it to me.
I knew a man who lived in fear
And then one day the neighbors came
South African Airways (SAA) launched its new low-cost airline, 

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Anyone who goes to clubs regularly will know the drill - as you walk in, stick out your arm, wrist upwards and get a stamp that indicates you’ve paid for entry. This allows you to come and go from the club that night. The stamps have either been the club logos, or random icons. But now, these stamps have been turned into an advertising medium.
Michael Schumacher retired today. It wasn’t how he would have wanted it, but then fairy tales are for children’s story books, not the real world. The thing that has always impressed me is that Michael has always given credit to his team, and to the men and women behind the scenes of his record-breaking success. I realise Michael polarises opinion. I happen to be a fervent fan. But, love him or hate him, you have to admit that he has done a lot to highlight the team nature of the sport.
Recently published: the list of
Amazing how our burdens change over time. A few years back, some of the questions you’d ask when moving around were: will there be a road, will petrol be avialable, will there be a telephone, with there be a fax machine, will there be cellphone reception and now today … will there be a plug point available to aid my ailing battery. Bump into me at any Wifi hotspot and you’ll find me appendaged to a plugpoint charging my laptop, cell phone and iPod. It’s no secret that I’m not an HP fan. Currently adding to my PC-woes is the fact that the battery life on my laptop is nearing a max of 45 minutes. Working virtually, I demand a lot from a power supply. But I do wonder if a battery that is just shy of 1 year old should detoriate as quickly as it has? So, I best make this post a quick one lest my time is cut short.