Radiohead have used some fantastic new technology to record their latest single. Creativity-online.com says this about the new video “Radiohead’s latest video, for the track “House of Cards” from the In Rainbows album, uses real time 3D recording instead of cameras, utilizing highly technical structured light and Lidar laser-enhanced scanners to model lead singer Thom Yorke and provide an otherworldly narrative accompaniment to the song.”
This is cutting edge stuff and if any marketers want to do something to impress Generation X and the Millennial generation then this is it. But don’t wait as it is notoriously difficult to impress these two generations and it won’t be long before the use of this technology becomes “so like yesterday.” Act fast the application of this technology has some WOW factor something that is very difficult to create in marketing these days.
Have a look at the video
I am a huge fan of Eric Chester, an American author, speaker and consultant who focuses on understanding what he calls “Generation Why” (what a cool title!! I wish I had thought of that first). You can see his excellent work at 
I subscribe to 
Every now and again, TIME magazine has a seriously excellent, long and in depth, feature article that grabs my attention. I am not a subscriber, but always check TIME editions out on the newstand. These features are well researched and worth keeping.
They’ve been called everything from narcissists to “Generation Me,” but those wily post-Gen X employees might just show their elders how to revamp an enterprise.
I am not talking about the scourge of child soldiers, ruthlessly recruited by rotten guerrila armies around the world. The Millennial generation are the group of young people born in the digital, wired age. Depending on which definitions you use, these young people were born from 1984, 1989 or 1990 through 2000, 2005 or 2010. In general, these are the children and teenagers of today. And the oldest of them has started finishing school.
A new generation of students - those born Internet-ready - is working it’s way throught the school system, and is about to hit the workplace, with all of its training rooms and courses. This “Millennial generation” (sometimes called “generation Y”) has a distinctive set of characterizing traits and unique learning interests that presents a serious challenge to existing educational institutions and methodologies.
In the past six months, a slew of free online services has popped up to answer this question, offering widgets for budgeting, automatic bill pay, mobile alerts, and social networking. All are fighting to be the anti-Quicken. Although Intuit’s venerable personal-finance software commands 70% of the market, its $30 to $100 price tag, hundreds of features, and required hour or two a week of data entry are unlikely to appeal to a generation raised on Halo and diagnosed with ADD. Sure enough, Quicken’s 15 million users have an average age of 47. If personal finance for most folks is like personal hygiene–an unpleasant chore motivated by necessity–Quicken is Old Spice.
I get questions every month from businesspeople looking for something about the newest generation of workers. They’d like an updated version of Twentysomething or Beyond Generation X, books I wrote in 1991 and 1996. Along with Bruce Tulgan’s Managing Generation X, they’re the classics on managing and motivating young employees. The thing is, the young employees we were talking about in those three books are well established in the workplace today, and the next generation is showing up with a whole new perspective, a different set of values, a distinctive work ethic. They’re as different from Generation X as they can be. By and large, it’s the Gen-Xers who are managing them, and who are looking for help in understanding just what the Millennials are all about. Thus this article. I think you’ll find a fairly comprehensive treatment of Millennial employees.
A survey of more than 2,500 employers and managers by recruitment website 
I dont remember Apartheid, but I know all about AIDS. I dont care who won the Cold War or wonder who shot JFK, but I know the answers are just a click away if I need them. I was weaned on a diet of mass media and massive choice, and I know how to use both to my advantage. I am Generation Y. And if you want me to listen, you have to speak my language.
Face_it, Beam_it, Blog_it! This is the phrase used to launch Fuji’s latest camera, the Z10fd, which will be focussed on the 13- to 26-year-old demographic - a generation they call “Generation Z”. They have realised that this group uses cameras for social networking, blogging and interactions. 
A new generation of “ethical consumers” are starting to demand more than just great products and services at fair prices - they also increasingly require transparency, environmental care, social responsibility, diversity and a host of other characteristics in the companies they buy from. They will be demanding these from their employers in the future, too. In this article, Dr Graeme Codrington helps you to see your company - your product offerings, your brand, your reputation, your leaders, your people and your future - through the eyes of your future consumers and staff.
Older supermarket workers, at Britain’s Tesco, are being given a guide to youth slang to help them understand younger colleagues and customers, in the form of a pamphlet handed out to staff. The pamphlet is being tried out in some of Tesco’s 1 500 stores with a high proportion of employees over retirement age.